Understanding Consumer Attitudes Towards Modern Identity - A Small Research Survey by Okta

Original Article

We’re obviously really passionate about identity. Businesses are excited about the potential user experience (UX) and security benefits of modern identity technologies. But what do consumers think?

To gain a better understanding of public attitudes to modern identity, Okta surveyed consumers about their experiences with new authentication options, their enthusiasm for passwordless alternatives, and their existing password security habits.

Methodology and Motivation

Before we explore the results, it’s worth talking about why Okta surveyed individual consumers. After all, Okta doesn’t sell technology directly to the public. Our customers are businesses, governments, and nonprofits.

It’s a valid question. Here’s the answer: individuals ultimately use our products, whether they’re consumers interacting with the Okta Customer Identity Cloud (CIC) or employees using Okta’s workforce solutions.

Okta wants to protect the digital economy. But to do that, we need to build products that consumers actually want to use. We need to build something that’s meaningfully better than legacy password-based authentication….

The Cyber Hut Comment: An interesting (if small, with n=23) look at consumer attitudes towards authentication and login flows by Okta. Okta’s Customer Identity Cloud Unit (CICPU) did some 60 minute Zoom interviews with a range of end users in an attempt to understand anecdotal opinions and nuanced comments.